I recently took a very nice and informative marketing class online. It was designed by a company called HubSpot and was focused on tipping the normal marketing approach on it’s head. The idea that you need the hard sale or pitch was fine for it’s era, but things have changed drastically. Millennials, upper Management and Technologists have come to know that salespeople are no longer the “gate keeper” of information.

The approach of inbound marketing is to provide information and tools to make the decision easier and positioning yourself as the expert or industry leader through information distribution. This basically means, if you have good content created, that the Right Person will find what you created at the Right Time to make a decision about a product or service. Keys of this approach are creating enticing content on Mediums that your audience consumes, helping your customers/clients move through the conversion funnel, and providing valuable solutions to every step along the way.

This course was designed equally for the salty sales guy, the quirky developer, your hardcore marketer, and your management team. It put things in a way that just made sense and was easy to understand. The class is broken down into several modules with both the Slide Decks the presenter used but also transcripts to download. This made it very easy to understand and follow along as I had to stop & go back to the training though out the class.

If you are in need of a new marketing strategy, just want to know what ‘Inbound’ is, or are looking know more about the HubSpot process, you should look into: https://app.hubspot.com/academy-certification/. I would highly recommend trying to complete each section before you walk away if you have the luxury,  as most presenters have a very good vocal cadence and move through ideas quickly. This is a self paced course, so jump into the wonderful world of digital marketing, SEO and social media publishing.